Fun Street | Launchpad Marketing

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Fun Street

Bringing the Magic to Life

Stepping into a soft-play story

Fun Street is the ultimate family day out. At Silverburn, it brings stories to life inside a one-of-a-kind soft-play world. Designed for children under 12, we created a new brand logo and a cast of characters that harmonise with the original architecture and fit perfectly into a fairytale storyline.

Designing the 'Fun' in Fun Street

We created characters and a brand logo that echo the venue’s architecture. After assessing the layout, buildings, and overall feel of the space, we developed a multi-seasonal logo and a cast of friendly, relatable characters that fit naturally into each area of the play centre, and flex into any storyline, whether seasonal, event-led, or timeless.

1.

Brand Identity

2.

New Characters

3.

Magical Marketing

The Outcome

Creating a world of Wonder

1.

A playful brand identity

From the whimsical logo to the unique character set, every design element was crafted to capture the magic of storytelling. The brand instantly resonates with children and reassures parents that Fun Street is a place of quality and care.

2.

Characters with purpose

Each play zone was given its own friendly mascot, creating a sense of discovery and belonging. These characters don’t just decorate the space — they guide children through the venue and enhance the overall experience.

3.

Marketing made magical

With a brochure that’s as bright and engaging as the venue itself, Fun Street now has a marketing tool that informs parents and excites kids. It turns practical details into a joyful invitation to play.

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The results at a glance

Turning info into imagination

We designed a vibrant, easy-to-navigate brochure packed with personality. Bursting with colour, character illustrations, and clear information, it’s the perfect guide for parents planning their visit — and a great way for Fun Street to showcase its services with a smile.

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